The Small Business Guide to Local SEO
Looking to grow your small business? Local SEO is the perfect way to grow your business and get your message in front of more people! The good news is mastering local SEO isn't as hard as most think.
Local SEO for Small Business

Local SEO is unlike anything else related to search engine rankings. Local search result rankings are constantly becoming more complex & rapidly changing. If you own a small business, you will understand the challenges that come with growing your businesses market appeal without expensive traditional marketing campaigns. An effective local SEO campaign can be affordable (or even DIY) and have long term benefits for your business.

Google will truly love you when everyone else loves your site!
Get On Google My Business

The more you help Google get to know your business, the better the chances of them ranking you higher. It is for this precise reason you need to claim your Google My Business account. It’s easy to follow the instructions and will go a long way with your local SEO campaign.

Download Yoast SEO

Need Help Getting Listed On Google My Business? – Contact Us Here For Help

Stay Consistent With Your NAP (Name, Address, Phone)

Consistency is critical here. Your NAP (Name, Address, Phone Number) information should on every single page of your site – usually the footer. If it isn’t, it may be worthwhile to contact your web developer and ask for them to put it into your footer.

While we are on the topic, you will also want to use markups with your NAP details, which help search engines better understand where your business is located and decommunisation the information accurately.

Need Help Getting Listed On Google My Business? – Contact Us Here For Help

Spend Time Getting Local Business Reviews

Time is scarce when you’re running your own local business. Though your business schedule and awkwardness of asking existing customers to review you online often lead to many business owners never working on getting these valuable reviews. Local reviews have a tremendous effect on local SEO.

Google’s Guide To Getting Reviews

Need A Marketing Campaign To Get More Reviews? – We Can Help

Melbourne Local Business SEO
Get Your Local SEO Plan Right

As mentioned at the start of this blog post, Local SEO is only getting more complex and competitive with time. The benefits are incredible to the businesses to climb to the top. Getting there will take hard work, research and trial and error.

Atlas Web Design has helped many small business conquer local SEO. Whether it’s a full blown campaign or just some free advice you’re after, we would love to hear from you.

Let’s Talk About Your Small Business & SEO

Work with a reputable and trusted Melbourne web design studio for your project. Our dedicated team are always looking for new ways to exceed every clients expectations, and are looking forward to making your digital story a success.

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