Local SEO is unlike anything else related to search engine rankings. Local search result rankings are constantly becoming more complex & rapidly changing. If you own a small business, you will understand the challenges that come with growing your businesses market appeal without expensive traditional marketing campaigns. An effective local SEO campaign can be affordable (or even DIY) and have long term benefits for your business.
Google will truly love you when everyone else loves your site!
The more you help Google get to know your business, the better the chances of them ranking you higher. It is for this precise reason you need to claim your Google My Business account. It’s easy to follow the instructions and will go a long way with your local SEO campaign.
Consistency is critical here. Your NAP (Name, Address, Phone Number) information should on every single page of your site – usually the footer. If it isn’t, it may be worthwhile to contact your web developer and ask for them to put it into your footer.
While we are on the topic, you will also want to use Schema.org markups with your NAP details, which help search engines better understand where your business is located and decommunisation the information accurately.
Time is scarce when you’re running your own local business. Though your business schedule and awkwardness of asking existing customers to review you online often lead to many business owners never working on getting these valuable reviews. Local reviews have a tremendous effect on local SEO.
As mentioned at the start of this blog post, Local SEO is only getting more complex and competitive with time. The benefits are incredible to the businesses to climb to the top. Getting there will take hard work, research and trial and error.
Atlas Web Design has helped many small business conquer local SEO. Whether it’s a full blown campaign or just some free advice you’re after, we would love to hear from you.